New brand voice guide:
How to ditch the academic speak
Perfect for health professionals (or any professionals) looking to attract clients by making their marketing communication more approachable
“When I first started my business as a healthcare professional, I seriously struggled with breaking free from jargon-heavy academic speak.”
Sounds like chips to my guac--What's inside?
A bingeable 10 page guide with
- My signature three-part framework that underpins brand voice
- Reflection questions for each brand voice element to help polish your voice
- An easy exercise, so you can finally work out your brand's tone of voice
- Bonus: The top AI-generated phrases that could be making your content sound robotic—and how to swap them out.
- Bonus: 12 additional relatable copywriting tips so you can loosen up your writing
What's it all about? ANd who is caitlin?
A guide with patient-friendly approachable brand voice tips so you can connect more effectively with your patients—and yes, I've added a few examples so you know how to implement the tips.
I’m Caitlin, a psychologist-turned-copywriter who helps health profs write marketing that people take notice of and care about.
I take the jargon-heavy, academic speak that makes eyes glaze over and turn it into clear, relatable messaging that *actually* connects.
If you’re tired of sounding like a textbook and want to start sounding like a human, I’m your gal.